Serv-us catalog, The
The Serv-us catalog is a 1914 premium catalogue issued by the Serv-us Pure Food Company of New York, offering household goods to grocery customers in exchange for trade coupons. The pictures show numbered plates of spoons and forks, pocket watches, musical instruments with pocketknives and cases, and chairs and tables. A designer might take from them the tidy numbered-grid layouts and the dense, orderly arrangement of single objects on plain grounds typical of early mail-order catalogues.
