Seroco paints : ready mixed house, barn, carriage, wagon and implement paints, shingle stains and preservatives, varnishes of every kind ... painters, glaziers and calciminers tools and supplies.
A 1915 Sears, Roebuck and Company catalogue from Chicago, published for house painters, glaziers and calciminers, offering Seroco ready-mixed paints, stains, varnishes and painting tools. The pictures are plain black-and-white catalogue engravings of brushes, graining combs, paint cans and pails, and a dry paint package. A designer could take from them the period label typography, the engraved can and pail forms, and the flat product-catalogue layout.
