W. J. Mahon's catalogs for men's fashions (Fall & Winter, 1910-11)
A fall and winter 1910-11 men's fashion catalogue issued by the W. J. Mahon firm, presenting tailored suits and overcoats for gentlemen buyers. The plates are monochrome halftone-style figure drawings of standing men in formal and town clothing, shown full length against plain interior backgrounds. A designer could draw on their clean tailoring silhouettes, long frock coats, top hats and walking-stick poses for period menswear references.











