W. J. Mahon's catalogs for men's fashions (Fall & Winter, 1906)
A fall and winter 1906 men's fashion catalogue issued by the W. J. Mahon firm, aimed at men buying tailored clothing. Its pictures are monochrome plates of standing gentlemen in bowler hats, three-button suits and long overcoats, each paired with a small inset showing the back view of the garment. A designer could take from them the restrained tailoring, hat-and-suit silhouettes and clean line drawing typical of early twentieth-century menswear advertising.
