W. J. Mahon's catalogs for men's fashions (Fall & Winter, 1903-04)
A fall and winter 1903-04 men's fashion catalogue issued by the W. J. Mahon firm, a clothing merchant, aimed at male customers buying ready-made or tailored suits and outerwear. The plates are rotated black-and-white engravings showing lineups of men in frock coats, lounge suits, overcoats, hats and sporting dress, with labelled garment numbers beside each figure. A designer could take the tidy columnar layouts, the period silhouettes of cut and collar, and the labelled numbering system as a model for presenting a range of garments.
