E.L. Brady Company, fall & winter, 1910-11
This is a 1910 fashion catalogue from the E.L. Brady Company of New York, presenting women's fall and winter dress styles of the 1910-11 season to American retail buyers and customers. The plates show full-length evening and day gowns in colour and monochrome, with front views and back views of the same dress. A designer could take from them the high-waisted, soft-draped silhouettes, layered lace panels, flowing sleeves and tonal colour palettes typical of Edwardian dressmaking.
