Light and color in advertising and merchandising
Light and Color in Advertising and Merchandising is a 1927 trade book by Matthew Luckiesh, published in New York by D. Van Nostrand, for advertisers, merchandisers and lighting designers. Its plates show interiors, a machine and a house, lit and coloured to demonstrate how light and colour affect appearance. A designer might take from them the warm glow of a firelit room against green tile, the even ceiling light of a panelled study, and the dusk colour of brick and foliage.
