The language of color, by M. Luckiesh
The Language of Color is a 1918 study by Matthew Luckiesh, published in New York by Dodd, Mead and Co., aimed at readers interested in color theory and its psychological effects. Its pictures are plain statistical charts of colour preference rankings and a simple geometric figure, with line graphs plotting counts against colour names and labelled axes. A designer might take from them the clean, minimal style of early twentieth-century scientific graphics and a sense of how colour preferences were measured.



