[Holiday catalogue.]

John Wanamaker (Firm) · 1905 · John Wanamaker (Firm), Philadelphia, Pa. · 100 pictures

A 1905 holiday gift catalogue issued by the John Wanamaker department store firm of Philadelphia, Pennsylvania, aimed at shoppers choosing Christmas presents. Its pages are dense grids of product photographs with numbered item codes, showing manicure and sewing sets, desk fittings, fancy sachets and pincushions, and wooden parlour and rocking chairs, shot in a tidy black-and-white catalogue style. A designer could take the tight arrangement of many small objects on a cream ground as a model for product collages, flat-lay layouts, or vintage gift-guide spreads.

Gifts · Trade catalogs -- Gifts

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