The cosmopolitan : an illustrated monthly magazine, September, 1901 : souvenir number of the Buffalo Exposition
A September 1901 souvenir number of The Cosmopolitan, an illustrated monthly magazine edited by John Brisben Walker and published in New York, made for readers of the Buffalo Pan-American Exposition. This page is a Burlington Route railway advertisement urging travel to California through Colorado, with a headline in bold serif capitals set inside a black oval panel. Its pictures are mostly typeset text, so a designer might take its strong black-and-white headline hierarchy, arched oval framing, and heavy display lettering as a model for period advertising layout.
