Comparative exhibition of native and foreign art 1904, at the galleries of the American Fine Arts Society
An 1904 New York exhibition catalogue issued by the New York Society of Art Collectors for the American Fine Arts Society galleries, and this page is an advertisement for the Holmes Electric Protective Company, a burglar alarm firm, pitched to households leaving homes during the summer. The page is set entirely in typography: centred capitals, italic headings, rules and indented text blocks, with no pictures of art, so a designer might take its hierarchy of display type, boxed framing and centred layout as a model for period advertising.
