Specifications : the original Holland enamel paint.
A trade specification booklet issued by the Ripolin Company in 1925 to promote its ready-to-use enamel paint to builders and decorators. The first picture shows three cans of Ripolin enamel in different sizes, all labelled Quality B.L.T. with the diamond RIPOLIN mark, while the second is a black-and-white advertisement with three men in white coats painting wood, metal, cement and stone, with the words RIPOLIN A PAINT READY FOR USE across the top. For a designer, the diamond logo and the bold lettering on a striped ground offer a clear example of early twentieth-century commercial product branding.
