Seroco Paints
A 1914 trade catalogue issued by Sears, Roebuck & Co. in the United States, offering its Seroco brand paints, varnish stains and painters' materials to householders and tradesmen by mail order. The pages pair typeset price tables and product names with panels of printed colour swatches for wood stains and white lead paint. A designer could take the bold capital headers, the boxed price columns and the rows of swatch chips as period models for early twentieth-century commercial typography and colour charts.
