The Book of the Matrix Announcing Specimen Book of Type Styles
A 1916 promotional booklet issued by the Mergenthaler Linotype Company to present its typefaces and factory, with each page pairing machine drawings with photographs of the works. Designers can take from it the layout of a trade catalogue, where framed interior photos sit beside line-drawn machines under small captions. The pictures show a clean, documentary style with plain grey tones and orderly grids.






