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The story of modern lacquer.

Hercules Powder Co. · 1930 · Hercules Powder Co. · 10 pictures

A 1930 trade booklet issued by the Hercules Powder Company, a chemical manufacturer, to promote lacquer as a modern finish for paint and industrial surfaces. The four pictures show flat, cut-paper style illustrations of a clock, a machine, a red roadster and a vacuum cleaner, each set on a tilted coloured panel with geometric bars behind it. A designer could take the bold red, green and maroon palette and the layered diamond-and-bar framing as a model for 1930s commercial advertising.

Paint · Lacquer

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