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F. Hammar Paint Co. [catalog].

F. Hammar Co. · 1900 · F. Hammar Co. · 4 pictures

A trade catalogue issued around 1900 by the F. Hammar Paint Co. of St. Louis, Missouri, aimed at painters, builders and buyers of paint. The pictures are paint colour swatch cards with numbered names such as Sky Blue, Indian Red and Chocolate, a bold red and gold cover lettering, and a 1900s advertisement showing a workman holding two paint cans with price claims. A designer could take the period colour palette of muted browns, greens and reds, or the Art Nouveau style of the cover lettering.

Paint

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