Story of Elephant Lead.
A 1926 trade booklet published by the Canada Paint Company to promote its Elephant brand white lead, showing the manufacturing process for industrial and commercial buyers. The pictures are sepia photographs of factory machinery: a large rotating drum or cylinder with a spoked wheel, a conveyor and crusher unit under a hopper, rows of cylindrical vessels with bolted doors and geared drives, and a brick stove beside stacked bags. A designer might take from them the industrial sepia photography style, with its precise, evenly lit views of machinery in plain factory interiors.
