Coverall paints.
A Montgomery Ward & Co. catalogue of 1917 from the Building Technology Heritage Library, offering paints, paint cleaners, brushes and tools by mail to American households and tradesmen. The pictures are catalogue pages of product listings with small line illustrations, plus a photograph of a man in shirtsleeves stirring paint with a long paddle over a tray. A designer might take the tidy tabular price layouts, the bold display headings, and the plain line-drawn brushes as examples of early twentieth-century commercial print.















