Alabastine water color for walls.
This is a 1930 trade catalogue issued by the Alabastine Company for sale of its water-based wall coating to painters and home decorators. The first picture is a colour card of seven swatches numbered 29 to 58, and the second shows a boxed package of Alabastine sanitary wall coating with a red cross emblem and directions printed on the side. A designer could take the flat muted palette of sage, butter yellow, grey, terracotta, taupe, teal and brown as a ready set of period interior colours, and the boxed label as a model for early twentieth century product packaging.
