Ad-El-Lite Naples velvet finish
This 1929 trade booklet from Adams & Elting Co. of Chicago, Long Island City and Kansas City promotes Ad-El-Lite Naples Velvet Finish, a wall paint, aimed at painters, decorators and homeowners. Its pages are colour swatch cards labelled with numbers and names such as Delft Blue, Cocoa Brown and Pearl Gray, plus a cover and a paint can illustration in brown and cream. A designer could take the muted, earthy palette of blues, greys, peach and browns, and the simple flat swatch layout with bold serif labels.
